WEBVTT

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A concept car helps us push
the boundaries of what might be possible.

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Without that shooting for the moon,

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I don't think we'd ever see
the progression we see.

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We're following the design process
and the engineering process

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of the manifesto car for Polestar.

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We are following it all the way
through all the ups and downs

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and blood, sweat and tears
and what we experience,

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until the finished product.

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The aim is always to do something that is
far enough out there to be inspiring

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but at the same time realistic enough
so you don't disappoint

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when the real thing then hits the road.

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We set out
to do a real car from the start.

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You're so close to reality
that people can see themselves

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in this car, in this object,
interacting with it.

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And that's our skill, to take that step,

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to inspire people
to what the future may hold for them,

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but not lose them by being
a designer's dream that is not realistic.

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So, what we're trying to do here
we introduced in the Precept.

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And we're just trying to bring that
into production, which is...

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A bit challenging.

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And the customer should feel, "I want it!"

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And they should feel
that this is something completely new

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that they have never seen before.

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And that's what we aim for.

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When we get our first surfaces or sketches
from the design team,

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we look at how we might be able
to make them do what we want them to do.

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So it's not got to only look good.

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It's got to function
and do what we want it to do.

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So that could be comfort,
or something like that,

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or it might have to work
from a safety point of view.

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So we have to take their sketch and see,
can we make it do all those things?

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The team have gone further
than most concept cars would

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in trying to deliver something
that we can realise.

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For me, this is the dream scenario,
when you don't have anything,

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it's just super flush,
and it's almost like an iPhone.

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You just have this really nice line.

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This door has to be able to open.

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And then you add a door handle that works,
and that needs to work.

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Then all of a sudden
you see the radius and the gaps.

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They start to get bigger and bigger.

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And this is something that,
from the beginning,

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we fight to make sure
it ends up like that.

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This car is setting up
the future of Polestar

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as a brand and as a design language
for the brand from here onward.

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And it also looked at new parameters

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in the way we design cars
and industrial products in general.