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From the very beginning we set out to explore.

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To put design first, in every sense of that word.

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To create a car, a company and a brand without any compromises.

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We wanted to show that the future of mobility relies
on a holistic approach to sustainability.

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And that we believe design is the best tool to achieve that.

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But being design driven has tested us – often to the limits.

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When you say ”No compromises”, it comes at a price.

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Because the car industry has a set way of doing things,

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and when you move away from that, you’re not choosing the easy path.

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We knew from the start that we needed to create a highly desirable brand.

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That performance, entertainment and beauty were key ingredients.

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We are still just setting out on this journey,

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and we have so much more to do.

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So now when we are saying goodbye to the Polestar 1,

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it is in no way the end …

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… at most, it is the end of the beginning.