From the very beginning we set out to explore.
To put design first, in every sense of that word.
To create a car, a company and a brand without any compromises.
We wanted to show that the future of mobility relies on a holistic approach to sustainability.
And that we believe design is the best tool to achieve that.
But being design driven has tested us – often to the limits.
When you say ”No compromises”, it comes at a price.
Because the car industry has a set way of doing things,
and when you move away from that, you’re not choosing the easy path.
We knew from the start that we needed to create a highly desirable brand.
That performance, entertainment and beauty were key ingredients.
We are still just setting out on this journey,
and we have so much more to do.
So now when we are saying goodbye to the Polestar 1,
it is in no way the end …
… at most, it is the end of the beginning.