WEBVTT

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This is Polestar.

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We started as a Swedish racing team.

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Performance drives us.

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From day one,
we've been obsessed with numbers.

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Seconds.

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Millimetres.

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Kilowatts.

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Newton metres.

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Grams of CO2.

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Trial.

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Measure.

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Refine.

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Repeat.

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We never stop pushing.

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We put design first

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in every sense,

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not as decoration,

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but as a direction.

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A tool for reduction,

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a force for change.

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Because the future doesn't need more,

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it needs better.

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Sustainability isn't a feature.

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It's a decision made every day.

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While others keep adding,
we keep reducing.

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While others hide the uncomfortable truth,

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we publish the footprint
of every car we make

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and work relentlessly to lower it.

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To us, design and sustainability
aren't separate.

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Sustainability is where we start.

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Design is how we solve.

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Performance is what we deliver.

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But this mindset comes at a cost

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because the industry
doesn't make change easy.

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We've been questioned, copied, criticised.

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It's pushed us.

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Often to the limits.

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But we're not here to follow the rules.

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We're here to set a new standard.

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We say yes to change,

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yes to designing what's next,

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yes to clarity,

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yes to performance with a purpose.

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But every yes we say

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is a result of everything we refuse.

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This is Polestar.