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Polestar 2 Model Year 2024

New year, new me: Polestar 2 model year 2024

The ancient Babylonians are said to have been the first people to make New Year's resolutions. While they didn't promise to sign up for a gym membership or stop eating fast food, the idea that a new year brought a better version of themselves was the same. Polestar has taken this to heart by always striving to become better and better for each year that passes.

White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts

Our partnership with Weisse Arena Group, which manages Laax ski resort in the Swiss alps, is in its second year. So we caught up with their Sustainability Officer Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.

Polestar 0 project.

Polestar 0 project: starting and ending with zero

The automotive industry needs a complete overhaul. And we're on a quest to find out what we can build upon, and what needs to go. Because as we see it, the new beginning for automotive starts and ends with zero.