Journal 7

The Polestar 1 World Tour continues, and next up is the prestigious Monterey Car Week in California. This collection of events is arguably one of, if not the, most exclusive automotive gatherings in the world—with exotic cars new and old on display from the world's most desirable brands.

A black and white Polestar display on grass with a white Polestar 1 inside.
Dates: August 23–26, CA, USA #pebblebeachconcours

Pebble Beach Concours d'Elegance

The Polestar Pavilion will take pride of place on Peter Hay Hill at Pebble Beach, where visitors will be able to view Polestar 1, chat with our team and experience the hospitality and serenity of the bespoke Polestar environment.

Monterey Car Week includes some very special events for car enthusiasts, connoisseurs and collectors including The Quail, A Motorsports Gathering on Friday and the Concept Lawn at Pebble Beach on Sunday. Polestar 1 will be shown at both these events with the beautiful Monterey Peninsula as a backdrop. And, in a break from his duties as CEO of Polestar, Thomas Ingenlath will be an honorary judge in the famous Pebble Beach Concours d'Elegance.

A fitting debut for Polestar and Polestar 1 on North American soil.

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Polestar 1 at Pebble Beach

The North American debut for the Polestar 1 was a spectacular success at the Pebble Beach Concours d'Elegance and The Quail, A Motorsports Gathering. Two of the most glamourous events on the automotive calendar perfectly captured the essence of Polestar 1.

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Large industrial orange pipes in old courtyard

Milan is the centre of the design universe (again)

With machine learning exhibitions, anti-smartphone throwbacks, and a giant brutalist orange lavatory, Milan Design Week is always one of the most sought-after tickets on the cultural calendar. Designs first seen on these well-trodden streets inevitably filter down into your homes, wardrobes, and, yes, even cars. As any good creative will tell you, if you want to see what’s coming next in the world of design, you must first start in Milan. We join Nargess Banks for this year’s must-see attractions at Salone del Mobile and Fuorisalone.

Racing a former rally champion in reverse in Polestar 4

Two drivers. One icy track. Polestar 4. And a race, in reverse.

Two front facing Polestar 3 in Space and Snow exterior colours.

Polestar 3: Press impressions from the Arctic Circle

Nestled in the snowy landscapes of Jokkmokk, Sweden, we recently welcomed a handful of journalists eager to test drive Polestar 3 on ice. Here, where temperatures plummet well below freezing and daylight is a precious commodity, the true capabilities of Polestar 3 were put to the test. Over two weeks, on a bespoke test track carved into the ice of a metre-thick frozen lake, they got behind the wheel to experience our first SUV first-hand. Here's what they had to say.