2025.07.032025 Mille Miglia: Winning the "most beautiful race in the world"Part race, part fashion parade, the Mille Miglia is unlike anything you've ever seen. So sit back, relax, and get ready for the only Italian road trip you'll need this summer.Read more
2025.06.16Abbey Road Studios Mode with corto.alto: “Being in the Polestar—it’s so cool”What happens when you invite one of music’s hottest up-and-coming jazz stars to spend a day making music in the legendary Abbey Road Studio Two? To mark the launch of Abbey Road Studios Mode in Polestar 3, co-developed by Abbey Road and Bowers & Wilkins, we did just that. The challenge: reimagine two of his most impactful tracks to showcase the unique sonic characteristics depth of this new in-car listening experience.Read more
2025.05.27Abbey Road Studios Mode with Jon Hopkins: "What they've done is truly incredible"Last week, Polestar launched Abbey Road Studios Mode in Polestar 3—a revolutionary new in-car sound mode co-developed by Abbey Road and Bowers & Wilkins. To celebrate its launch, we invited Grammy-nominated Jon Hopkins to the legendary NW8 studios with the goal of creating new music for our latest over-the-air music update.Read more
2025.05.13Polestar portraits with American football player Solomon ThomasFrom Friday night lights to stage lights, professional football player Solomon Thomas has two big passions in life: football and musicals. With Polestar 3, he makes sure to get a dose of each. Read more
2025.03.31Polestar portraits with pro rock climber Margo Hayes We live in a fast-paced society dominated by quick dopamine highs and short attention spans. Within this world, multi-talented Margo Hayes strives to lead a balanced and present life. In a more literal sense, balance, along with grip, is also crucial to her career as a groundbreaking rock climber. In this episode, Margo lets us in on how rock climbing has shaped her perspective on life itself.Read more
2025.03.12Beyond the Road: Sergio MarquesThe frozen lakes of Northern Sweden may seem a world away from the sun-drenched vineyards of Portugal, but for Sergio Marques, home is wherever his Polestar takes him. And for one weekend in late February, that home was Jokkmokk—reindeer and Northern Lights territory. Read more
2025.03.07Can cars be caring: How wellness trends in the automotive space will transform future vehiclesA quick wash, some air in the tyres, and an engine tune-up—car maintenance used to be all about the owner taking care of their vehicle. But times are changing. Now, your vehicle wants to take care of you.Read more
2025.03.04Lifting the lid: The story behind Polestar’s racy new lookThis year’s FAT International Ice Race was the perfect canvas for showcasing Polestar’s Arctic collection, but it also served as a launchpad for the company’s stylish race suit and helmet combo.Read more
2025.02.27Polestar portraits with cultural tastemaker Jordan ‘Watts’ WatsonThat digitalisation has fundamentally changed our culture has escaped few. With the rise of social media came new mediums, new rules, and new topliners. Through social media, Jordan "Watts" Watson has reshaped the way we consume art in the digital age, gaining cultural phenomenon status along the way. This is his story.Read more
2025.02.25Performance Stories: Speed with Subum LeeWe delve into the world of Polestar performance by speaking with those who know our cars best. In this episode, we meet Subum Lee, Lead Exterior Designer of the Polestar 4, to find out how aerodynamics improves the car's performance.Read more
2025.02.14One Charge Challenge: From Sweden to New ZealandNew Zealand has some of the best driving roads in the world. We took a Polestar 2 on one of them. Read more
2025.02.11Polestar 3 wins winter range test This January, the annual El Prix range test in Norway put EVs through their paces, with Polestar 3 emerging victorious, delivering results rarely seen in the test's history.Read more
2025.02.07FAT uncovered: Cars, culture, and couture at the world's coolest ice trackEarlier this month, Polestar set up base camp in the heart of the Austrian Alps for this year’s FAT International Ice Race. Between hot laps and hot shots, the world got its first glimpse of the Arctic Circle collection—a four-wheeled nod to the company’s distinctive racing DNA.Read more
2025.02.04Polestar portraits with race car champion J.R. HildebrandWith countless races on his resume, twelve of which were in the renowned Indianapolis 500, along with racing 24 Hours of Daytona and the Pikes Peak International Hillclimb, J.R. Hildebrand knows all there is to know about performance. Read more
2025.01.30How we built our all-action Arctic Circle collection Flashes of yellow. Chunky white racing wheels. Performance bucket seats. This February, amid the snowy-white peaks of the Austrian Alps, you’ll see Polestar as you’ve never seen it before. Read more