News

Polestar 3 drifting on ice.

Chasing the Northern Lights

The night is dark and full of wonders. This could be the tagline for a wintery city in the north of Sweden. Jokkmokk (Sami for “River’s Curve”) is home to a 400-year-old local crafts market, some 4,000 residents, and the dancing green lights in the night sky, commonly referred to as Aurora Borealis.

Cam and Lana Graves with their Polestar 2

What's in my frunk: with Cam and Lana Graves

Welcome to episode two of ‘What’s in my frunk’, where we follow athletes and adventurers in their daily escapades and uncover the essentials in their trunk and frunk. Whether it’s snowboarding north of the Arctic Circle or endurance running in the South Island of New Zealand, there are no limits. Today, it’s all about the latter.

Two Polestar 4's driving on track.

Polestar 4: Press impressions from Hällered Proving Grounds

Recently, we took our latest creation, Polestar 4, to an exclusive behind-the-scenes press event at the Hällered Proving Grounds, just under an hour east of Polestar HQ in Gothenburg, Sweden. Journalists from various outlets and markets around the world were invited to get a feel for this new addition to the Polestar family. Here's what went down.

Stig Blomqvist in Polestar 3

The Scandi Flick: How Sweden transformed rally driving

For most people, when they think of rally drivers, they think of Scandinavians. Strong stoic types, sat behind a wheel, tearing through asphalt, gravel and snow at breakneck speeds. But that's not the full picture. These racing drivers fundamentally changed the way cars were actually driven. They did things differently, building faster lap times in new ways. And today, we are lucky enough to talk to one of the greatest of them all: Stig Blomqvist.

Polestar 4 and Polestar 3 on stage in front of red tulips

SUV vs SUV-coupe: What’s the difference between the two latest additions to the Polestar family?

At Polestar, nothing is left to chance. A car with the Polestar badge on its nose has been painstakingly designed and engineered to suit the varied lives its drivers lead - after all, we all have different priorities, places to be, and things to do. So, while the Polestar 3 and Polestar 4 may seem similar to the untrained eye, in reality, there are plenty of differences both over and under the skin.

Polestar 3 under modern structure

Big car, smaller footprint – why the Polestar 3 is changing the way we look at SUVs

It comes as no surprise that SUVs are everywhere. As one of the world's highest-selling car models, there's lots to love about the versatile and practical Sports Utility Vehicle. From ferrying kids to soccer practice to scaling rocky off-road mountain passes in Central Asia, every location, destination, and occupation has a need for large, practical, and safe vehicles. But their popularity comes at a price. Because the world's favorite car type just so happens to be one of the world's biggest contributors to CO2e emissions.

Racing a former rally champion in reverse in Polestar 4

Two drivers. One icy track. Polestar 4. And a race, in reverse.

Polestar 3 under large green Nvidia screen

The Polestar 3 showcases the latest in-car tech at NVIDIA GTC

Having recently surpassed the valuation of all but one of the tech titans that make up MAMAA, NVIDIA is probably one of the biggest tech companies you've never heard of. But they are everywhere. Including in the Polestar 3. This month, we attended their global developers' conference to showcase the future of advanced AI, in-cabin innovation, and safer future driving experiences.

A person walking under a bridge at sunrise.

Still Talking: Simon Åslund

Today, we introduce you to our very own Simon Åslund. Simon’s creative journey started with borrowing university cameras, but his flair for experimentation led him towards capturing moody cinematic night scenes. When he is not out shooting the Scandinavian twilight, he works for Polestar's Brand and Marketing team. Come along as we get to know Simon Åslund.

Putting the matter to rest: Polestar 4 digital rearview mirror in snow and in the dark

Our latest film showcasing the new digital rear-view mirror of Polestar 4 caused quite a stir. As is expected with new technology, we were flooded with questions regarding its functionality and durability in other environments. Our product gurus Brent Ellis, Head of Product Communications, and Joakim Rydholm, Head of Chassis Development, took an opportunity while in northern Sweden to put the matters to rest.

Rendered image of Polestar 4 interior with imagines planets outside

How we fit our solar system in the Polestar 4

Our solar system consists of the Sun, eight planets, five dwarf planets, moons, asteroids, comets, and an assortment of other small celestial bodies. This patch of the Galaxy has long captivated the human imagination and yearned to be explored. But instead of taking the Polestar 4 to space, we brought space to the Polestar 4.

Man putting on Polestar racing helmet

So, you want to drive your Polestar like the professionals?

For over a century, the art of driving fast has been studied, practiced, adjusted, messed with, and endlessly debated in the pursuit of perfection. But that was under the lens of the internal combustion engine. With Polestar's specialty lying in high-performance electric vehicles, we spoke with our Head of Chassis Development, Joakim Rydholm, to find out what it takes to drive an EV like a professional.

Bethany Martin standing next to a Polestar 5 prototype, smiling at the camera.

Tackling gender bias in car design: Bethany Martin is leading the way

Today is International Women's Day and this year's theme is “Inspire inclusion.” Bethany Martin is Polestar's Ergonomics Attribute Lead, who works tirelessly to ensure that everyone (and we mean everyone) can travel comfortably in a Polestar.

Two front facing Polestar 3 in Space and Snow exterior colours.

Polestar 3: Press impressions from the Arctic Circle

Nestled in the snowy landscapes of Jokkmokk, Sweden, we recently welcomed a handful of journalists eager to test drive the Polestar 3 on ice. Here, where temperatures plummet well below freezing and daylight is a precious commodity, the true capabilities of the Polestar 3 were put to the test. Over two weeks, on a bespoke test track carved into the ice of a meter-thick frozen lake, they got behind the wheel to experience our first SUV first-hand. Here's what they had to say.

Gordon Murphy driving a Polestar 2 in the Polestar Arctic Driving Experience.

Beyond the Road: Gordon Murphy

Welcome back to “Beyond the Road”, a content series that highlights the stories of Polestar owners from around the world. For the fifth episode, we meet Gordon Murphy as he joins the Polestar Arctic Experience in northern Sweden.