05.31.2023Five questions for Arlena AmiriArlena Amiri, Head of Polestar 0 Operations, on turning big-picture thinking into tangible targets – and how standing on the sidelines during a sustainable revolution is passé.Read more
05.09.2023Kindred spirits: GANNI With a shared commitment to breaking with convention, Polestar teamed up with Danish fashion brand GANNI for Copenhagen Fashion Week. We spoke with GANNI founder Nicolaj Reffstrup about moral obligations, innovative low-carbon solutions and coming out as not sustainable. Read more
04.20.2023Polestar 3: The SUV for the electric age tours America The automotive world is transitioning to EVs, but one major segment hasn’t been properly addressed – the electric SUV for America. Enter Polestar 3, which has now embarked on an introductory tour across America. Read more
04.18.2023Transforming the SUV coupé When contemplating our next car, Polestar 4, we had to ask a simple question: “How will a Polestar SUV coupé be different to all the rest and solve typical SUV coupé downsides?”Read more
04.04.2023The *Beep* ReportA summary of our 2022 Sustainability Report, without using the word sustainability. Read more
02.14.2023White slopes and green goals: How Laax became one of Switzerland's greenest ski resortsOur partnership with Weisse Arena Group, which manages the ski resort of Laax in the Swiss Alps, is now in its second year. So we caught up with their Sustainability Officer, Reto Fry, to talk green goals and how to keep our slopes white in the face of climate change.Read more
02.08.2023Joined in climate action: The Pathway Report The course of the car industry from today until 2030 will play a key role in staying within the 1.5-degree limit of global heating. But the path we're on will not get us to where we need to go. To get back on track, we need clear directions. A road map, in other words. Which is why we've created the Pathway Report, together with Rivian and Kearney. Read more
02.01.2023Polestar 0 project: starting and ending with zero The automotive industry needs a complete overhaul. And we’re on a quest to find out what we can build upon, and what needs to go. Because as we see it, the new era of automotive starts and ends with zero. Read more
01.25.2023Polestar Precept: From Concept to Car, Episode 9Performing under pressure. The Chassis and Vehicle Dynamics teams were given a task and a hard deadline – to get a Polestar 5 prototype ready for the Goodwood hillclimb. Read more
01.19.2023CES 2023: Ten tech trends making our lives easierIf you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech. Read more
01.11.2023Remote actions: Polestar and Google Time spent in the car doesn’t have to be time spent away from other things.Read more
01.10.2023When in RovaniemiDo as the locals do. Words of wisdom that any seasoned traveler is familiar with. They don't just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do.” It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter. Read more
12.27.2022A badge of honor: Polestar 3 seat labels Labels are important to us. Our sustainability labels represent progress, and we proudly wear them, openly and transparently. Like badges of honor. Read more
12.22.2022Kindred spirits: Bridge of Weir Polestar 3 will feature fully traceable, sustainable leather, supplied by premium leather manufacturer Bridge of Weir. We spoke with Dr Warren Bowden, the company's Head of Innovation and Sustainability, about sustainability credentials, and about keeping up with changing trends and demands. With fruity leather alternatives popping up here and there, we got his view on the role of leather in next-generation car interiors. Read more
12.21.2022Yearly Highlights 2022Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours. Read more