Polestar portraits with professional cyclist Demi Vollering
A pure commitment to speed and performance. In everything you do.
Becoming a champion of the Tour de France Femmes requires an almost incomprehensible level of commitment.
Taking place over 1165km, it’s an unbelievable feat of human endurance. Simply completing it is remarkable. Winning it is something else entirely.
For Demi Vollering, this journey towards victory started at an incredibly young age. Riding almost before she could walk, Demi spent her youth racing at a national level in her native Netherlands before turning pro in 2019. Only four short years later she was winning the 2023 Tour De France Femmes. A truly extraordinary ascent through the ranks of elite cycling .
What does this take?
For this episode of Polestar Portraits, Demi offers a rare look inside the world of a professional cyclist. A unique insight into what it takes to prep for competition.
Speed is a big part of the equation. But behind it lies a finely tuned balance of endurance, mental strength, and technical refinement.
From physical conditioning to equipment, every detail matters. Ultra-lightweight bikes, aerodynamic profiles, and precision tire tech all help push performance to the limit. The end result is a very very fast person on a bike.
One final part of the equation? Someone who can commit to never ever backing off, over a distance of 1165km. No backing off.
I always try to find that perfect flow
Total training
To do that, Demi needs to look at her training in a 360 degree way. It starts the moment her day begins. Even something like her morning coffee is part of a thoughtful, purposeful routine.
After that, Demi moves into yoga. This is a daily ritual that is as much about flexibility as it is mindfulness.
Then, time on the bike. Rides vary by distance, terrain, and weather, depending on the training cycle. Everything is planned. Everything has a purpose.
It’s this attention to detail that resonates with us at Polestar. Demi’s approach mirrors our own development process: refining, testing, evolving. Always with purpose.
Why Polestar?
In developing Polestar 3, we focused on just about every aspect of performance.
Suspension. Aero. Power. All working together to deliver something powerful, refined, and precise. And just like Demi, this delicate balance help deliver total performance in any environment.
Demi spends her life pushing the limits. When she’s off the bike, the Polestar 3 gives her space to reset. A vehicle built with the same mindset. Driven by detail and designed to perform. A shared belief in performance as a lifestyle. Focused. Evolving. Always moving forward.
