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No headlines, just progress: how 31% lower emissions stopped feeling like news

Every year, we publish our sustainability report, and every year, it says the same thing: our greenhouse gas emissions per sold car are down. This is no longer surprising to us. It’s simply what happens when you keep doing the same sensible things, year after year.

Can the thrill of driving be measured? Polestar and the SDG Impact Lab at the University of Oxford aim to find out. 


Automotive performance is measured in numbers. Power output. Acceleration. Lap times. The metrics matter. But they only tell part of the story. The thrill of driving remains one of the few parts of performance that has never been measured scientifically. 
 This summer, we're going to try to change that.

Driving diary: From Sweden to the Sahara

A great road trip needs three things: great roads, great music, and above all, a great car. For Polestar 5 — a car that defines everything Polestar set out to achieve — only the grandest tour would do.