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The anatomy of performance: can Oxford find a way to measure the thrill of driving?

The same car, on the same road, can feel very different depending on who’s driving. Which makes this a little more complicated than checking a stopwatch. Together with researchers from the SDG Impact Lab at the University of Oxford, we set out to better understand the thrill of driving and explore whether it can be measured. The anatomy of performance follows that work across four episodes.

Polestar 4 SUV driving down country road at sunset

Polestar 4 SUV goes off-grid at Ascari

Mountain roads, one of the world's most beautiful race circuits and a camp powered by cars. There was nothing normal about our launch of the latest addition to the Polestar line-up.

Polestar Charge: more ways to save, more places to charge

A new entry-level subscription, a stronger Pro tier, and a network now past 1.25 million charge points across Europe. Fast charging just got more convenient and affordable for Polestar drivers.

Can the thrill of driving be measured? Polestar and the SDG Impact Lab at the University of Oxford aim to find out. 


Automotive performance is measured in numbers. Power output. Acceleration. Lap times. The metrics matter. But they only tell part of the story. The thrill of driving remains one of the few parts of performance that has never been measured scientifically. 
 This summer, we're going to try to change that.

Newspaper on table with coffee cup

No headlines, just progress: how 31% lower emissions stopped feeling like news

Every year, we publish our sustainability report, and every year, it says the same thing: our greenhouse gas emissions per sold car are down. This is no longer surprising to us. It’s simply what happens when you keep doing the same sensible things, year after year.

Polestar Charge: the only charging app you'll need this summer

Planning an electric vehicle road trip no longer means juggling apps and charging cards. Polestar Charge with Plug & Charge delivers a seamless charging experience that keeps the focus on adventure.

Driving diary: From Sweden to the Sahara

A great road trip needs three things: great roads, great music, and above all, a great car. For Polestar 5 — a car that defines everything Polestar set out to achieve — only the grandest tour would do.

Polestar 3 and Polestar 4 parked in charging stations with cables connected to chargers on a paved surface.

Pump anxiety: Why electrification matters more than ever

With fossil fuel prices continuing to fluctuate, electric vehicles provide a more sustainable and resilient option for future mobility

Polestar pre-owned: why used electric cars are worth a closer look

Something has changed in how people think when buying a car. Fuel prices have become unpredictable, and with them the cost of driving. For drivers looking for stability, going electric is the rational choice. It often begins with pre-owned. But not all offer the same level of assurance. That’s where a controlled process makes the difference.

Face of man driving Polestar with sun shining through window

Beyond the Road: Jesse Montgomery

Meet Jesse Montgomery. Car enthusiast, early adopter, and community builder. In the desert surroundings of Arizona, the Polestar enthusiast discusses how his connection to Polestar is reflected in both his lifestyle and his drive.

Back of Polestar 4 in front of mountains

Inside Tromsø: The Arctic city where EVs rule

Tromsø sits around 200 kilometres inside the Arctic Circle. Cold in winter and often dark, it is one of the most dramatic places anywhere in the world. It is also central to Norway’s electric vehicle success story. We travelled north to understand why.

A new day for Polestar 4

Busan. The second largest city in South Korea, a country shaped by ambition, industry, and a culture of looking ahead. A port city. A working city, always in motion.

Polestar 3 on set with yellow clapperboard

Polestar 3 – the perfect car for a high-stakes dystopian apocalypse

The latest Scandi-noir series Vaka premiered last month on Amazon Prime Video. Look closely and you may spot a couple of familiar silhouettes in the background. We visited the set to find out why Polestar 3 and Polestar 4 were a natural fit for a city on the brink of dystopian upheaval.

Polestar 5 goes sub-zero

The public got its first glimpse of Polestar 5 on track last weekend. Only this was no ordinary circuit. And this was no ordinary Polestar 5. We look back at a standout weekend at FAT Ice Race, on a day when Polestar was arguably the coolest show in town.

World’s biggest Polestar Space opens in Stockholm

With more than 190 sales points worldwide, Polestar’s physical presence continues to expand. But none cast quite as commanding a shadow as the new Stockholm Space in Kista. At over 1,000 square metres, it is officially the largest Polestar Space in the world. We met some of the team behind it to understand what makes it so distinctive.